Why is Brioche Tressée Pur Beurre classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is placed in NOVA 4 because its production involves multiple industrial steps such as refining wheat flour, adding refined cane sugar, butter, rum, and natural flavorings, which qualify it as ultra‑processed even though no formal additives are listed on the label. The ingredient list shows no E‑numbers, but the presence of refined sugar, butter, rum and natural orange‑blossom and vanilla flavorings reflects the degree of processing.

How does the sugar and salt content in this brioche affect a diabetic or hypertensive diet?

With 11 g of sugar per 100 g, the brioche can cause a noticeable rise in blood glucose and should be consumed in small portions by people with diabetes. The 1 g of salt per 100 g is moderate but may contribute to increased blood pressure, so hypertensive individuals should limit intake and balance it with low‑salt foods throughout the day.

Is the wheat gluten in this brioche a concern for people with celiac disease?

Yes. The product contains wheat flour (about 53 % of the formulation) and added wheat gluten, providing a substantial amount of gluten, which makes it unsafe for anyone with celiac disease or gluten sensitivity.

Brioches Fonteneau, Brioches Sicard • 600 g

Brioche Tressée Pur Beurre

Sugary Snacks

Product Insights

Brioche Tressée Pur Beurre is an organic braided brioche made with pure butter, marketed as a sweet snack and pastry and sold in 600 g bags in France. It carries a Nutri‑Score of E and belongs to NOVA group 4, indicating an ultra‑processed product with moderate sugar (11 g per 100 g) and salt (1 g per 100 g) but a high saturated‑fat content (8.2 g per 100 g). Positive aspects include organic certification, real butter and a relatively high protein level (8.7 g per 100 g), while drawbacks are low fiber, high saturated fat and an overall low nutritional rating.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal349 kcal

Fat12 g

Saturated Fat8.2 g

Carbohydrates49 g

Sugars11 g

Comparative Analysis

Compared with the average sweet pastry, this brioche contains less sugar (11 g vs 16.6 g), less total fat (12 g vs 17.3 g), slightly lower saturated fat (8.2 g vs 8.8 g) and less salt (1 g vs 1.9 g) per 100 g.

Ingredients

Farine de blé* 53%, œufs frais* 16%, beurre* 13%, sucre de canne roux*, levain* 6% (farine de blé* 2,5%, eau), levure, rhum*, sel marin gris, arôme naturel de fleur d'oranger*, gluten de blé*, arôme naturel de vanille*

84%

35%

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Frequently Asked Questions

Everything you need to know about Brioche Tressée Pur Beurre.

Maline Thomas

600 g e