What specific types of fabrics and stains is this liquid detergent best suited for?

The formulation’s enzymes target protein‑based stains such as blood or grass, while the anionic and non‑ionic surfactants effectively lift oil and grease, making it safe for most cotton, synthetic and blended fabrics, including colored garments.

Does this detergent contain any ingredients that could be harmful to the environment or cause skin irritation?

Yes, it includes phosphonates, which are persistent in water systems, as well as phenoxyethanol, sodium pyrithione and the fragrance component citronellol, all of which can be irritating to sensitive skin and raise ecological concerns.

Is the packaging recyclable and are the ingredients biodegradable?

The 2 L bottle is typically made from recyclable PET plastic, but while many surfactants in the mix are partially biodegradable, phosphonates and some preservatives are not readily broken down, limiting the overall environmental friendliness of the formula.

Auchan • 2 l

Lessive liquide Expert Fraîcheur

Household Chemicals

Product Insights

Auchan’s Expert Fraîcheur liquid detergent is a 2 L household cleaning product formulated with a blend of anionic and non‑ionic surfactants, enzymes, optical brighteners and fragrance. The enzyme system and surfactants provide effective removal of protein‑based and oily stains, while the optical brighteners boost perceived whiteness and the added parfum delivers a fresh scent. However, the formula also contains phosphonates, phenoxyethanol, sodium pyrithione and citronellol, which may raise environmental concerns and can be irritating to sensitive skin.

Comparative Analysis

Positioned as an affordable, enzyme‑enhanced laundry detergent for everyday use, this 2 L Expert Fraîcheur product differentiates itself in the market by combining a strong cleaning system with a fresh fragrance, while competing mainly against other budget liquid detergents that lack enzyme technology.

Ingredients

5 % ou plus, mais moins de 15 %: agents de surface anioniques, agents de surface non ioniques. Moins de 5 %: savon, phosphonates. Egalement: parfums, enzymes, azurants optiques, conservateurs (Phenoxyethanol, Sodium pyrithione), citronellol.

84%

35%