Auchan • 4 l
Lessive liquide Expert Fraîcheur
Product Insights
The product is a 4 L liquid laundry detergent marketed under the Expert Fresh line by Auchan and bears the Point Vert eco-label. It combines enzymes, optical brighteners, and a mix of anionic and non-ionic surfactants for strong cleaning and brightening performance, but also contains phosphonates, fragrance, phenoxyethanol and sodium pyrithione preservatives that can irritate skin and are not readily biodegradable. Overall, it provides effective stain removal for everyday laundry while presenting mixed environmental implications due to its additive profile.
Comparative Analysis
In the French liquid detergent market, this Auchan Expert Fresh variant distinguishes itself with enzymatic cleaning, optical brighteners and a Point Vert eco-label, targeting shoppers who want strong performance while perceiving a sustainability edge.
Ingredients
5 % ou plus, mais moins de 15 %: agents de surface anioniques, agents de surface non ioniques. Moins de 5 %: savon, phosphonates. Egalement: parfums, enzymes, azurants optiques, conservateurs (Phenoxyethanol, Sodium pyrithione), citronellol.
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Frequently Asked Questions
Everything you need to know about Lessive liquide Expert Fraîcheur.
