
Product Insights
The Expert Fresh liquid laundry detergent from Auchan is sold in a 3 L bottle for everyday washing. Its formula blends anionic and non‑ionic surfactants with enzymes, optical brighteners and a fresh fragrance to provide effective stain removal and whiteness. However, it contains phosphonates, phenoxyethanol, sodium pyrithione and citronellol, which raise environmental concerns and may irritate sensitive skin.
Comparative Analysis
Targeted at the mass‑market segment, Auchan’s Expert Fresh competes as a high‑capacity, budget‑friendly liquid detergent that emphasizes strong cleaning power and a fresh scent.
Ingredients
5 % ou plus, mais moins de 15 %: agents de surface anioniques, agents de surface non ioniques. Moins de 5 %: savon, phosphonates. Egalement: parfums, enzymes, azurants optiques, conservateurs (Phenoxyethanol, Sodium pyrithione), citronellol.
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Frequently Asked Questions
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