Why is Mature cheddar & red onion classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The crisps undergo multiple processing steps such as frying, flavoring and drying, which places them in the ultra‑processed NOVA 4 group; the only listed additive is paprika extract (E160c) used for color, alongside natural flavorings and yeast extracts in the seasoning.

How does the fat and salt content of these crisps affect a hypertensive or heart‑healthy diet?

With 30 g of total fat and 1.3 g of salt per 100 g, the snack contributes a substantial amount of calories and sodium, which can raise blood pressure and cholesterol levels if consumed frequently, making it unsuitable for strict heart‑healthy or low‑sodium diets.

Is the milk present in the cheddar and whey permeate a concern for people with dairy allergies?

Yes, the product contains mature cheddar cheese and whey permeate, both derived from milk, so anyone with a dairy allergy should avoid these crisps.

Deluxe • 150 g

Mature cheddar & red onion

Salty Snacks

Product Insights

Mature cheddar & red onion are flavored potato crisps sold in a 150 g bag by Deluxe, composed of 63 % potatoes, 30 % high‑oleic sunflower oil, 7 % mature cheddar and a red onion seasoning. The snack provides 528 kcal per 100 g, with 30 g fat (2.8 g saturated), 1.3 g salt, 3.2 g sugars, 1.13 g fiber and 4.9 g protein, earning a Nutri‑Score of D and placed in the ultra‑processed NOVA 4 category. It contains milk allergens, includes the additive paprika extract (E160c), is not vegan, and is packaged in a plastic film that still achieves an Eco‑Score of A+.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

moderate

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal528 kcal

Fat30 g

Saturated Fat2.8 g

Carbohydrates57.8 g

Sugars3.2 g

Comparative Analysis

Compared with typical salty‑snack averages, this product contains less sugar (3.2 g vs 3.84 g) and less saturated fat (2.8 g vs 5.11 g), but its total fat is higher (30 g vs 23.6 g) while salt remains well below the listed average.

Ingredients

63% potatoes, 30% high oleic sunflower oil, 7% mature cheddar , red onion flavour seasoning (dried whey permeate ( milk ), dried onion, salt, dried buttermilk , yeast extracts, maltodextrin, natural flavouring, dried parsley, dried red onion, dried mature cheddar ( milk ), paprika extract)

84%

35%

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Frequently Asked Questions

Everything you need to know about Mature cheddar & red onion.

Kettle

130g