Why is PUFF COOKIE DOUGH classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Because it is made from isolated proteins, refined sugars, palm kernel oil and includes several manufactured ingredients such as glycerin (E422), baking soda (E500 ii), erythritol (E968) and emulsifiers, the product meets the criteria for an ultra‑processed food and is therefore placed in the NOVA 4 category.

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With 18 g of sugar and 0.54 g of salt per 100 g, the bar adds a moderate amount of carbohydrate that can raise blood glucose, so people with diabetes should monitor portion size, while the salt level is lower than many snacks but may still contribute to sodium intake for those on a strict hypertension regimen.

Is the presence of milk protein isolate a problem for people with dairy allergies?

Yes, milk protein isolate is listed among the ingredients, so anyone allergic to milk or avoiding dairy should avoid this product.

Built • 44 g

Built Bar Cookie Dough Chunk

Sugary Snacks

Product Insights

PUFF COOKIE DOUGH is a 44 g protein‑enriched snack bar marketed by BUILT, falling under the Sugary snacks and Biscuits and cakes categories. It delivers 34 g of protein per 100 g (15 g per bar) while containing 18 g of sugars, 7.9 g of total fat (5.7 g saturated) and 0.54 g of salt, placing it in the ultra‑processed NOVA 4 group and giving it a non‑applicable Nutri‑Score because it is classified as a dietary supplement. The formulation includes palm kernel oil, glycerin, baking soda and several sweeteners (erythritol, stevia, monk fruit), and it lists milk protein isolate, making it unsuitable for vegans and a potential allergen for those with dairy sensitivity.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal364 kcal

Added Sugars18.2 g

Iron3.9 mg

Comparative Analysis

Compared with the average snack bar, this product provides far less sugar, fat, saturated fat and salt, yet supplies roughly five times more protein and slightly fewer calories per 100 g.

Ingredients

premium collagen protein blend, partially hydrolyzed whey protein isolate, soluble corn fiber, palm kernel oil, sugar, erythritol, water, unsweetened chocolate, cocoa processed with alkali, glycerin, milk protein isolate, natural flavors, salt, alkalized cocoa, sunflower lecithin, baking soda, stevia extract, monk fruit extract

84%

35%

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