Why is FitCrunch classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

FitCrunch receives a NOVA 4 rating because it is composed of highly refined ingredients such as whey protein isolate, maltitol, multiple vegetable oils, and a long list of food‑grade additives including E965 (maltitol), E420 (sorbitol), E955 (sucralose), E428 (gelatin), E202 (potassium sorbate), E171 (titanium dioxide), and several emulsifiers and anti‑caking agents.

How does the sugar and salt content in FitCrunch affect a diabetic or hypertensive diet?

Each 46 g bar contains about 3 g of sugar and 0.5 g of salt, which can cause a noticeable rise in blood glucose and contribute to daily sodium intake; people managing diabetes or hypertension should limit consumption and consider it an occasional treat rather than a regular snack.

Is FitCrunch suitable for vegan, keto, halal, or gluten‑free diets?

FitCrunch is not vegan because it contains whey protein and bovine gelatin, it is not keto‑friendly due to 16 g of carbohydrates per serving, it is labeled gluten‑free, and its halal status is uncertain because of the animal‑derived gelatin.

Robert Irvine's • 46 g

FitCrunch

Sugary Snacks

Product Insights

FitCrunch is a protein‑energy bar marketed as a bodybuilding and energy snack, falling into the sugary‑snacks and biscuits‑and‑cakes PNNS groups. It is classified as an ultra‑processed product (NOVA 4) and provides 190 kcal per 46 g serving, with 16 g protein, 8 g fat (4 g saturated), 3 g added sugars and 0.5 g salt, resulting in moderate to high levels of fat, sugar and salt. Because it belongs to the dietary‑supplements category, a Nutri‑Score is not assigned, and consumers should weigh its high protein benefit against its high saturated fat and additive load, including maltitol, sucralose, gelatin and several food‑grade additives.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal224 kcal

Added Sugars4.7 g

Iron4.3 mg

Comparative Analysis

Compared with typical snack bars, FitCrunch contains far less sugar (6.5 g vs 29 g per 100 g) and similar fat (17.4 g vs 17.6 g) but markedly more protein (34.8 g vs 6.3 g) and slightly higher saturated fat and salt.

Ingredients

Protein Blend (Whey Protein Isolate, Whey Protein Concentrate), Vegetable Oils (Palm Kernel and Palm), Soy Protein Isolate, Maltitol, Vegetable Glycerin, Sugar, Gelatin (bovine), Cocoa (processed with alkali), Sorbitol, Glucose Syrup, Water, Tapioca Starch, Sunflower Oil, Natural Flavor, Sunflower Lecithin, Sucralose, Soybean Oil, Salt, Maltodextrin, Sodium Caseinate, Propylene Glycol Mono Esters, Baking Soda, Mono , Diglycerides, Potassium Sorbate (preservative), Soy Lecithin, Acetylated Monoglycerides, Beta-Carotene (color), Vitamin A Palmitate, Peppermint Oil, Silicon Dioxide, Natural Tocopherols (to preserve freshness), Titanium Dioxide, Vanilla Powder

84%

35%

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