Why is the Protein Bar classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bar is made from refined protein isolates, maltitol syrup, vegetable glycerin, multiple fats and oils, and several flavoring agents, all of which are industrially processed ingredients; it also lists additives such as soy lecithin (E322), glycerol (E422), maltitol (E965) and sodium caseinate, which together trigger the NOVA 4 ultra‑processed classification.

How does the sugar and salt content in this Protein Bar affect a diabetic or hypertensive diet?

With 0 g of sugar per 100 g, the bar is friendly to blood‑glucose management for diabetics, but the 1.1 g of salt (about 0.5 % of the daily limit) may contribute to higher sodium intake and should be limited by people with hypertension.

Is the peanut butter in this Protein Bar a concern for people with peanut allergies?

Yes. The ingredient list includes peanut butter and peanut flour, both derived from peanuts, which are recognized allergens and can trigger reactions in anyone with a peanut allergy.

think! HIGH PROTEIN

Protein Bar

Dietary Supplements

Product Insights

The think! HIGH PROTEIN Protein Bar is a high‑protein snack positioned in the protein‑bars segment, delivering about 33 g of protein per 100 g and marketed as gluten‑free. It contains 15 g fat (5 g saturated), 1.1 g salt, 0 g sugar and only 1.7 g fibre, giving it an energy value of 383 kcal per 100 g, which is lower in sugar and salt than the typical bar but provides modest fibre and a moderate amount of saturated fat. The bar is classified as NOVA 4 ultra‑processed and includes several additives such as soy lecithin (E322), maltitol (E965) and glycerol (E422), and it also contains common allergens like soy, milk and peanuts, which may be a drawback for sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal383 kcal

Fat15 g

Saturated Fat5 g

Carbohydrates36.7 g

Sugars0 g

Comparative Analysis

Compared with the category average for protein bars, this bar has no sugar, less fat (15 g vs 17 g), lower saturated fat (5 g vs 7.2 g), markedly less salt (1.1 g vs 5.5 g), slightly lower calories (383 kcal vs 410 kcal), far less fibre (1.7 g vs 11.4 g), similar carbs and higher protein (33 g vs 29.5 g).

Ingredients

PROTEIN BLEND (SOY PROTEIN ISOLATE, CALCIUM CASEINATE, WHEY PROTEIN ISOLATE), MALTITOL SYRUP, VEGETABLE GLYCERIN, PEANUT BUTTER, WATER, COCOA BUTTER, CHOCOLATE, PEANUT FLOUR, SUNFLOWER OIL, PEANUT OIL, SUNFLOWER AND/OR SOY LECITHIN, SODIUM CASEINATE, SALT, MILK FAT, NATURAL FLAVOR, PROTEIN BLEND (SOY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, CALCIUM CASEINATE), MALTITOL SYRUP, ALKALIZED COCOA POWDER, VEGETABLE GLYCERIN, WATER, ALMOND BUTTER, PALM KERNEL OIL, SUNFLOWER OIL, SUNFLOWER AND/OR SOY LECITHIN, NATURAL FLAVOR, TAPIOCA STARCH, CHOCOLATE, SALT

84%

35%

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