Why is PURE PROTEIN Chocolate Deluxe classified as ultra‑processed (NOVA 4) and which additives does it contain?

The bar is considered ultra‑processed because it includes multiple isolated ingredients, sweeteners and stabilisers such as glycerin (E422), gelatin (E428), maltitol (E965), sucralose (E955) and emulsifiers like soy lecithin, all of which are typical of highly industrial formulations.

How do the sugar and salt levels in this bar affect people with diabetes or hypertension?

With 6 g of sugar and 0.45 g of salt per 100 g, the bar provides less sugar and much less salt than average snack bars, but the sugar is still present and could raise blood glucose, while the salt, though moderate, may contribute to blood pressure concerns for hypertensive individuals.

Is the presence of gelatin and milk protein isolate a problem for vegetarians, vegans, or those with dairy allergies?

Yes, gelatin is derived from animal collagen and milk protein isolate contains dairy, making the bar unsuitable for vegans and vegetarians who avoid animal products, and it also poses a risk for consumers with milk allergies.

Pure Protein • 50g

Chocolate Deluxe

Sugary Snacks

Product Insights

PURE PROTEIN Chocolate Deluxe is a sweet snack bar that falls under the Sugary snacks and Biscuits and cakes dietary families. It carries a NOVA 4 rating, indicating an ultra‑processed product, and its Nutri‑Score is not applicable because it is classified as a dietary supplement. The bar delivers very high protein and fiber, but also contains moderate sugar, saturated fat, and a range of additives and common allergens such as milk, gelatin, soy and nuts.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal360 kcal

Added Sugars6 g

Iron5.4 mg

Comparative Analysis

Compared with typical snack bars, this product contains far less sugar, fat and salt, markedly more protein and fiber, while delivering slightly lower calories.

Ingredients

bar b arre sti: milk protein isolate, glycerin, gelatin, cocoa, water, whey protein concentrate, maltitol, whey a, modified palm kernel oil, sugar, collagen, whole milk powder, chocolate liquor, flavour, calc has butter, soy lecithin, sucralose (170 mg/50 g bar), milk fat, cocoa extract, fructose, vanilla ctos 關體ee nes milk, glycerine, gelatin, cocoa, water, whey protein concentrate, maltitol, isolate your, peanuts and almonds, may contain sesame seeds and cashews, ingred sym, maltitol syrup, palm kernel oil modified, sugar, collagen, whole milk powder, liqueur c peanut, cocoa butter, soy lecithin, sucralose (170 mg/bar tarine rbon calcium asse milk cocoa extract, fructose, vanilla, almond butter, contains milk, soy, sulphites, es ame t comlenir es sesame seeds and cashew nuts, ore metlleur auant 2020 al 01 n109191677258

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