Why is Maxi Fruits classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cookies fall into NOVA group 4 because they include multiple industrial ingredients such as modified corn starch, agar, citric acid (E330), sodium benzoate (E211), caramel colour (E150), natural flavourings, baking soda (E500(ii)), potassium sorbate (E202) and soy lecithin (E322), all of which are typical of ultra‑processed foods.

How does the sugar content in Maxi Fruits affect a diabetic diet?

At 36 g of sugars per 100 g, the product provides a rapid source of glucose that can cause sharp blood‑sugar spikes, so people managing diabetes should limit or avoid it to maintain stable glycaemic control.

Is Maxi Fruits suitable for gluten‑free or vegan diets?

No. The cookies contain wheat flour, which provides gluten, and whey powder, an animal‑derived protein, making them unsuitable for both gluten‑free and vegan dietary requirements.

Dare

Maxi Fruits

Sugary Snacks

Product Insights

Maxi Fruits are oatmeal cookies marketed as a sweet snack, belonging to the Sugary snacks and Biscuits and cakes groups. The product carries a Nutri‑Score of D and is classified in NOVA group 4, indicating it is ultra‑processed and contains several additives such as E211, E330, E406, E500(ii) and natural flavourings. With 36 g of sugars and 13 g of fat per 100 g, the cookies are high in sugars, moderate in fat and salt, and provide only 3 g of protein, making them an energy‑dense treat rather than a nutrient‑rich option.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal387 kcal

Fat13 g

Saturated Fat3 g

Carbohydrates68 g

Sugars36 g

Comparative Analysis

Compared with the average oatmeal‑cookie profile, Maxi Fruits contain considerably more sugar (36 g vs 28.98 g) while delivering less fat (13 g vs 17.65 g) and far less salt (0.32 g vs 1.98 g).

Ingredients

Date filling (sugars [sugar/glucose-fructose, dates, concentrated apple pulp], modified corn starch, salt, agar, citric acid, sodium benzoate, caramel, natural flavour), Wheat flour, Sugars (sugar/glucose - fructose, crushed raisins, fancy molasses, corn and barley malt syrup), Canola and modified palm oil, Rolled oats, Salt, Whey powder, Corn starch, Baking soda, Potassium sorbate, Soya lecithin, Natural flavour. Contains: Wheat, Barley, Oats, Soya, Milk.

84%

35%

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