Why is TOWN HOUSE PITA Sea Salt classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is made from refined wheat flour, added sugars, vegetable oil and several isolated vitamins, which are typical of industrial formulations; it also includes the antioxidant TBHQ (E321) for shelf‑life and soy lecithin (E322) as an emulsifier, both of which are listed additives that contribute to its NOVA 4 status.

How does the sugar and salt content of TOWN HOUSE PITA Sea Salt affect a diabetic or hypertensive diet?

At 6.7 g of added sugar per 100 g, the pita can raise blood glucose levels and should be limited by people with diabetes, while its 2.3 g of salt per 100 g adds roughly 9 % of the recommended daily sodium intake, making it unsuitable as a primary snack for those managing hypertension.

Is TOWN HOUSE PITA Sea Salt suitable for vegan, keto, halal or gluten‑free diets?

The product contains wheat flour (gluten), whey (dairy) and soy lecithin, so it is not gluten‑free, not dairy‑free, and therefore not vegan; its high carbohydrate content (73 g per 100 g) also exceeds typical keto limits, and without explicit halal certification the presence of whey makes it uncertain for strict halal diets.

TOWN HOUSE • 269 g

PITA Sea Salt

Cereals And Potatoes

Product Insights

TOWN HOUSE PITA Sea Salt is a wheat‑based snack belonging to the cereals and bread group, offering 73 g of carbohydrates and 6.7 g of dietary fiber per 100 g. It carries a Nutri‑Score of D and a NOVA classification of 4, reflecting its ultra‑processed nature, the presence of added sugars, TBHQ, soy lecithin and whey, and allergens such as gluten, milk and soy. While the product provides modest protein and no saturated fat, its high fat (16.7 g), added sugar (6.7 g) and moderate salt (2.3 g) make it a less ideal choice for low‑calorie or low‑sodium diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

moderate

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal467 kcal

Added Sugars6.7 g

Iron3.3 mg

Comparative Analysis

Compared with average salty snack composites, this pita contains roughly three times more fat (16.7 g vs 5.5 g), about 40 % more added sugar (6.7 g vs 4.8 g), considerably more carbohydrates (73 g vs 47 g) and fiber (6.7 g vs 5.4 g), but less salt (2.3 g vs 4.0 g) and no saturated fat.

Ingredients

Enriched flour (wheat flour, niacin, reduced iron, vitamin B₁ [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), soybean and/or canola oil (with TBHQ for freshness), rice flour, sugar, oat fiber, sea salt. Contains 2% or less of yeast, whey, soy lecithin. CONTAINS WHEAT, MILK AND SOY INGREDIENTS.

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.