Why is Perfect Mash Buttery classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product includes processed ingredients such as maltodextrin and added sugar, as well as several additives: diphosphates (E450) and sodium bisulphite (E222) act as preservatives, tocopherol‑rich extract (E306) and citric acid (E330) serve as antioxidants, and flavourings contain milk derivatives. These components place it in the ultra‑processed NOVA 4 category.

How might the sugar and salt content of Perfect Mash Buttery affect a diabetic or hypertensive diet?

With 0.8 g of sugar per 100 g, the mash is low in sugar and therefore modestly suitable for diabetic meal planning, but the 0.49 g of salt per 100 g, while lower than many processed foods, still contributes to daily sodium intake and should be considered by individuals managing hypertension.

Is Perfect Mash Buttery suitable for strict diets such as vegan, gluten‑free, or keto?

The product is labeled no‑gluten, so it fits a gluten‑free diet, but it contains milk solids, cream and other dairy derivatives, making it unsuitable for a vegan diet. Its carbohydrate level of 12 g per 100 g is too high for a keto regimen.

Idahoan • 109 g

Perfect Mash Buttery

Cereals And Potatoes

Product Insights

Perfect Mash Buttery is a potato‑based mash belonging to the Cereals and potatoes / Potatoes category. It carries a Nutri‑Score of C and is classified as an ultra‑processed food (NOVA group 4), reflecting the presence of maltodextrin, added sugars and several food additives. Nutritionally it offers low sugar, low saturated fat and modest salt levels, but it provides limited protein and virtually no dietary fiber.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal79 kcal

Fat1.8 g

Saturated Fat1.2 g

Carbohydrates12 g

Sugars0.8 g

Comparative Analysis

Compared with average mashed‑potato products, Perfect Mash Buttery has about one‑third the sugar, less than one‑quarter the fat and salt, and roughly half the calories, while delivering less than half the protein and virtually no fiber.

Ingredients

Potatoes (74%), Maltodextrin, Vegetable Oils (Coconut, Sunflower, Rapeseed), Salt, Milk Solids, Sugar, Skimmed Milk Powder, Cream (Milk) Buttermilk Powder, Flavourings (Milk), Preservatives (Diphosphates, Sodium Bisulphite (Sulphites)), Spice Extract, Antioxidants (Tocopherol-rich Extract, Citric Acid).

84%

35%

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