Is this toothpaste safe for sensitive teeth or gums?

Yes, the mild abrasive calcium carbonate is generally gentle, but the presence of Sodium Lauryl Sulfate and fragrance allergens may cause irritation in highly sensitive mouths; users with sensitivity should test a small area or choose a toothpaste without SLS.

What role does calcium carbonate play in this whitening toothpaste?

Calcium carbonate acts as a gentle polishing agent that helps remove surface stains caused by coffee and tea without excessive abrasion, while also providing a mild whitening effect.

How often should this toothpaste be used, and does it contain any controversial ingredients?

It is recommended to brush twice daily for two minutes each time; the formula includes Sodium Lauryl Sulfate, fragrance components (eugenol, limonene) and titanium dioxide, which some consumers consider controversial, though they are permitted in oral care products.

White Glo • 150 g

Dentifrice blanchissant Formule Buveurs Café & Thé

Hygiene

Product Insights

This whitening toothpaste is formulated for coffee and tea drinkers and comes in a 150 g tube packaged in a combination of cardboard, plastic tube, and plastic cap. Its formula combines calcium carbonate as a mild abrasive, sodium monofluorophosphate for fluoride protection, and a coffee-tea flavor, while being labeled as not tested on animals. Potential drawbacks include the presence of Sodium Lauryl Sulfate, fragrance allergens such as eugenol and limonene, and titanium dioxide, which may irritate sensitive mouths or raise concerns for some consumers.

Comparative Analysis

In the oral care market, this toothpaste targets consumers seeking stain removal from coffee and tea, differentiating itself with a flavor-matching formula and a combination of calcium carbonate abrasive and fluoride, positioning it as a niche whitening option among standard toothpaste brands.

Ingredients

Calcium Carbonate, Aqua (Water), Glycerin, Sorbitol, Silica, Aroma (Flavour), Sodium Lauryl Sulphate, Copernicia Cerifera (Carnauba) Wax, Carboxymethyl Hydroxyethylcellulose, Condrus Crispus (Carrageenan), Sodium Saccharin, Rosa Canina Fruit Oil, Sodium Monofluorophosphate, CI 77891 (Titanium Dioxide), Eugénol, Alcool Benzylique, Limonene

84%

35%

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