Is Labell whitening toothpaste suitable for people with sensitive teeth or gums?

It can be used by most adults, but the presence of sodium lauryl sulfate and fragrance may cause irritation for those with sensitive teeth or gums, so a gentler, SLS‑free toothpaste may be preferable.

What is the role and benefit of hydrated silica in this toothpaste?

Hydrated silica acts as a mild abrasive that mechanically removes surface stains and polishes enamel, helping to brighten teeth without excessive wear when used as directed.

How often should this whitening toothpaste be used, and does it contain any controversial chemicals?

The recommended use is twice daily for regular brushing; the formula includes sodium lauryl sulfate, limonene fragrance, and titanium dioxide (CI 77891), ingredients some consumers avoid due to irritation or safety concerns.

Labell • 75 mL

Dentifrice Labell blancheur

Hygiene

Product Insights

Dentifrice Labell Whitening is a 75 mL toothpaste sold at Intermarché, marketed for tooth whitening. It combines fluoride for cavity protection with hydrated silica and pentasodium triphosphate to polish away surface stains and reduce calculus buildup. However, the formula is classified as ultra‑processed (NOVA 4) and includes sodium lauryl sulfate, fragrance (limonene), and synthetic colorants (CI 74160, CI 77891), which may irritate sensitive mouths and raise environmental concerns.

Comparative Analysis

Positioned as an affordable, over‑the‑counter whitening toothpaste, Labell’s 75 mL tube combines fluoride protection with hydrated silica abrasion, targeting budget‑conscious shoppers looking for a bright‑smile solution at supermarkets.

Ingredients

AQUA, SORBITOL, HYDRATED SILICA, PENTASODIUM TRIPHOSPHATE, PROPYLENE GLYCOL, UREA, PEG-32, SODIUM LAURYL SULFATE, XANTHAN GUM, AROMA, SODIUM FLUORIDE, SODIUM SACCHARIN, ZINC CHLORIDE, LIMONENE, CI 74160, CI 77891.

84%

35%

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Labell • 75 mL

Dentifrice Labell blancheur

Hygiene

Product Insights

Comparative Analysis

Ingredients

84%

35%

Unlock Deep Cosmetic Safety Check

Scan this and millions of other cosmetics with the free NutrScan app to discover ingredient safety, potential concerns, and detailed product analysis before every purchase.