
Product Insights
Surf Excel Aloe is a 500 g laundry detergent from Unilever, marketed in Bangladesh and packaged in a polythene bag. The formula combines sodium carbonate, sodium salt, an active surfactant blend of sodium LAS + CAS, enzymes, NBR polymer, fragrance and a small amount of DABS, enriched with an aloe vera infusion for a fresh scent. While the alkaline surfactants provide strong stain removal, the synthetic fragrance and DABS may irritate sensitive skin and the non‑biodegradable polymer reduces its environmental friendliness.
Comparative Analysis
In the Bangladeshi laundry market, Surf Excel Aloe positions itself as an everyday detergent that pairs powerful alkaline cleaning agents with an aloe‑infused fragrance, appealing to consumers who want high cleaning performance plus a pleasant scent.
Ingredients
মূল উপাদানসমূহ: সোডিয়াম কার্বোনেট, সোডিয়াম সল্ট, অ্যাক্টিভ ডিটারজেন্ট (সোডিয়াম এলেএস+সিএএস), এনআরবি পলিমার, এনজাইম, পারফিউম, ডিএসবিপি
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