Colgate • 200g
ACTIVE SALT
Product Insights
ACTIVE SALT is a 200 g Colgate toothpaste marketed in India that combines fluoride (sodium monofluorophosphate) for cavity protection with potassium nitrate to relieve tooth sensitivity. The formulation also includes calcium carbonate and hydrated silica as mild abrasives, while providing a fresh flavor and a modest amount of sodium chloride for a salty taste. However, it contains sodium lauryl sulfate, synthetic fragrance compounds (limonene, eugenol) and the colorant CI 74160, which may irritate sensitive mouths or trigger allergic reactions.
Comparative Analysis
In the Indian mass-market toothpaste segment, ACTIVE SALT positions itself as a desensitising fluoride toothpaste that leverages potassium nitrate for sensitivity relief while using a conventional SLS-based foaming system, distinguishing it from purely whitening or herbal competitors.
Ingredients
Calcium Carbonate, Water, Sorbitol, Potassium Nitrate, Hydrated Silica, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Sodium Monofluorophosphate, Sodium Chloride, Sodium Bicarbonate, Sodium Silicate, Benzyl Alcohol, Sodium Saccharin, Xanthan Gum, Eugenol, Limonene, CI 74160.
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Frequently Asked Questions
Everything you need to know about ACTIVE SALT.
