Why is Jim jam92 g classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The biscuit is made from refined wheat flour, palm oil, sugar, milk solids and several industrial‑strength ingredients such as interesterified vegetable fat and invert sugar syrup, which place it in the ultra‑processed NOVA 4 group. Its label lists eight additives: colour E122, emulsifier E322, acidity regulator E331, thickener E406, gelling agent E440, emulsifier E471, raising agent E500 and another raising agent E503.

How does the high sugar content in Jim jam92 g affect people with diabetes or those trying to limit sugar intake?

At 31.8 g of sugar per 100 g, the biscuit can cause rapid spikes in blood glucose, making it unsuitable for diabetics or anyone on a low‑sugar diet. Frequent consumption may contribute to excess calorie intake and increase the risk of weight gain and related metabolic issues.

Is Jim jam92 g suitable for vegan, gluten‑free, or low‑sodium diets?

No. The product contains refined wheat flour (gluten) and milk ingredients, so it is neither vegan nor gluten‑free. Although it has virtually no added salt, the overall formulation does not meet the criteria for low‑sodium specialty diets because the sugars and fats are high, and the presence of palm oil may be a concern for some dietary preferences.

Britannia

Jim jam92 g

Sugary Snacks

Product Insights

Jim jam92 g is a chocolate‑filled biscuit from Britannia, classified in the Sugary snacks and Biscuits & cakes families. Per 100 g it delivers 486 kcal, 19 g fat (9.5 g saturated), 31.8 g sugars, 5 g protein and virtually no salt, earning a Nutri‑Score of E and a NOVA 4 (ultra‑processed) rating. While it offers a quick energy source and some protein, the high sugar and saturated‑fat levels together with several food‑additives and palm oil make it unsuitable for low‑sugar, low‑fat or clean‑label diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

low

Nutritional Values

Values per 100 g/ml

Energy Kcal486 kcal

Fat19 g

Saturated Fat9.5 g

Carbohydrates73 g

Sugars31.8 g

Comparative Analysis

Compared with the average snack biscuit, Jim jam92 g contains more sugar (31.8 g vs 28.98 g), more total fat (19 g vs 17.65 g) and higher saturated fat, while providing virtually no added salt.

Ingredients

REFINED WHEAT FLOUR (MAIDA), SUGAR (24%), REFINED PALM OIL & INTERESTERIFIED VEGETABLE FAT, INVERT SUGAR SYRUP DEXTROSE, MILK PRODUCTS (MILK SOLIDS & SWEETENED CONDENSED MILK), EDIBLE MAIZE STARCH, MALTODEXTRIN, FRUIT PRODUCTS (0.7%) (APPLE JUICE CONCENTRATE, BANANA POWDER & PLUM JUICE CONCENTRATE), IODISED SALT, EMULSIFIERS [322(i) & 471], RAISING AGENTS [503(ii)&500(ii)], NATURE IDENTICAL AND ARTIFICIAL (MIXED FRUIT, VANILLA & BUTTER) FLAVOURING SUBSTANCES, ACIDITY REGULATORS [330&331(iii)], GELLING AGENT (440) AND COLOUR (122). (Numbers in brackets as per International Numbering System) CONTAINS WHEAT, MILK AND SOYA. Marketed By: BRITANNIA INDUSTRIES LTD., 5/1 A HUNGERFORD STREET, KOLKATA-700017, WEST BENGAL (A WADIA Enterprise) For Mfg. unit address & Lic. No. read the last two characters of the "Lot No." and see address panel below. 06-J. B. MANGHARAM FOODS PVT. LTD., GOLA KA MANDIR, PO. RESIDENCY, GWALIOR-474005, MADHYA PRADESH Lic. No. 10012026000247, 9F-BRITANNIA INDUSTRIES LTD., PLOT NO. B-28, FIVE STAR MIDC, RANJANGAON, TAL SHIRUR, DIST. PUNE-412220, MAHARASHTRA Lic. No. 10018022007587, 9L-ANNIA INDUSTRIES LTD A13, A14, A15, A16, SIPCOT INDUSTRIAL GROWTH CENTRE, GANGAIKONDAN, TIRUNELVELI-627352, TAMIL NADU Lic. No. 12422999001583 For feedback Contact: Executive, Consumer Care Cell, Ph: (Tell Free 1-800-42544

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