
Product Insights
Total active prevention+ is a 75 ml Colgate toothpaste specifically formulated for sensitive teeth, combining sodium fluoride for cavity protection and potassium nitrate for sensitivity relief. It also contains common toothpaste components such as abrasives, humectants, and sodium lauryl sulfate for foaming, which may cause mild irritation in users with extremely sensitive oral tissues. The product is marketed in Greece and offers a dual-action benefit of enamel strengthening while addressing tooth sensitivity.
Comparative Analysis
In the oral care market, Total active prevention+ occupies the niche of a combined anti‑cavity and sensitivity toothpaste, differentiating itself from plain cavity‑preventing or purely whitening formulas by delivering active sensitivity relief alongside broad enamel protection.
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Frequently Asked Questions
Everything you need to know about Total active prevention+.







