
Product Insights
Colgate Sensitive Toothpaste, sold in a 110 g tube, is marketed toward consumers who experience tooth sensitivity and need extra protection during brushing. The formula combines sodium fluoride for cavity prevention, potassium nitrate to calm nerve pain, a mild silica abrasive, and a foaming surfactant, while the inclusion of sodium lauryl sulfate and artificial flavor may cause irritation for the most reactive mouths. It is recommended to brush twice a day with a pea‑size amount, and the plastic tube is fully recyclable in standard Australian recycling programs.
Comparative Analysis
In Australia’s oral‑care aisle, Colgate Sensitive Toothpaste is positioned as a premium desensitizing option, differentiating itself from regular fluoride or whitening pastes by focusing on nerve‑calming ingredients.
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Frequently Asked Questions
Everything you need to know about Sensitive Toothpaste.







