Is Colgate Max Fresh Cooling Crystals suitable for people with sensitive teeth or irritated gums?

The toothpaste delivers fluoride protection but contains sodium lauryl sulfate and menthol, which can cause a tingling or mild sting in sensitive mouths, so those with pronounced sensitivity may prefer a SLS-free alternative.

What does sodium fluoride do in this toothpaste?

Sodium fluoride supplies fluoride ions that help remineralize enamel, strengthen tooth structure and reduce the risk of cavities by forming fluorapatite on the tooth surface.

How often should I brush with Max Fresh Cooling Crystals, and does it contain any controversial ingredients?

Dentists recommend brushing twice daily for two minutes each; the formula includes SLS, synthetic dyes (CI 42090 and CI 77891) and menthol, which some consumers view as irritant or environmentally concerning.

Colgate • 75ml

Max Fresh Cooling Crystals

Hygiene

Product Insights

Colgate Max Fresh Cooling Crystals is a 75 ml toothpaste that combines fluoride, menthol and a cooling crystal sensation to provide fresh breath and cavity protection. Its formulation includes sorbitol for sweetness, sodium lauryl sulfate for foaming, and synthetic colorants (CI 42090, CI 77891) that some users may find harsh or undesirable. The presence of menthol, limonene and SLS can cause irritation for sensitive gums, and the plastic tube is not environmentally friendly.

Comparative Analysis

Positioned as a mint-fresh, fluoride-rich toothpaste, Colgate Max Fresh Cooling Crystals leverages its cooling crystal sensation and strong cavity-prevention benefits to differentiate in the oral-care market, while the inclusion of SLS and synthetic dyes may limit appeal to consumers preferring gentle, natural formulations.

Ingredients

Sorbitol, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, PEG-12, Cellulose Gum, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Hydroxypropyl Methylcellulose, Menthol, Limonene, CI 42090, CI 77891.

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Frequently Asked Questions

Everything you need to know about Max Fresh Cooling Crystals.

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Colgate • 75ml

Max Fresh Cooling Crystals

Hygiene

Product Insights

Comparative Analysis

Ingredients

84%

35%

Unlock Deep Cosmetic Safety Check

Scan this and millions of other cosmetics with the free NutrScan app to discover ingredient safety, potential concerns, and detailed product analysis before every purchase.