colgate • 100 ml
Max fresh
Product Insights
Colgate Max Fresh is a 100 ml fluoride toothpaste marketed for whitening and a fresh mouthfeel, formulated with sorbitol, hydrated silica, sodium fluoride and menthol. The product benefits from proven cavity-prevention ingredients such as sodium fluoride and cleaning abrasives, while its inclusion of sodium lauryl sulfate, PEG-12, fragrance and colorants (CI 77891, CI 42090) may cause irritation or sensitivities for some users. Packaged in a plastic tube inside a cardboard carton and sold primarily in France, the toothpaste targets consumers seeking a bright smile and a cooling sensation but should be used with caution by individuals with sensitivities to SLS, menthol or limonene.
Comparative Analysis
Positioned in the competitive whitening toothpaste segment, Colgate Max Fresh differentiates itself with a strong menthol-based fresh sensation and a blend of silica abrasive and fluoride, while its conventional SLS-rich formula aligns it with mainstream oral-care products rather than natural or SLS-free alternatives.
Ingredients
Sorbitol, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, PEG-12, Cellulose Gum, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Hydroxypropyl Methylcellulose, Menthol, Glycerin, Limonene, CI 77891, CI 42090
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Frequently Asked Questions
Everything you need to know about Max fresh.
