Unilever, Signal, White Now • 225 ml
Signal White Now Dentifrice Ice Cool 3x75ml
Product Insights
The Signal White Now Dentifrice Ice Cool is a whitening toothpaste sold in a pack of three 75 ml tubes, delivering a refreshing, menthol‑like sensation while protecting teeth from cavities. Its formulation combines hydrated silica as a mild abrasive, sodium fluoride for enamel strengthening, and hydrogenated starch hydrolysate plus sodium saccharin to provide a sweet taste, with an added aroma for the cooling effect. However, it also includes sodium lauryl sulfate, a surfactant that can irritate sensitive gums, and the synthetic dye CI 74160, which may concern users looking for completely natural ingredients, and the tube material is not specified as recyclable.
Comparative Analysis
Positioned as a mainstream whitening toothpaste, Signal White Now stands out with a triple‑tube Ice Cool pack that blends a minty cooling flavor, fluoride protection and a sweetened formula, targeting consumers seeking visible stain removal while delivering the familiar cleaning performance of sodium lauryl sulfate.
Ingredients
Hydrogenated starch Hydrolysate, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, PVM/MA Copolymer, Trisodium Phosphate, Glycerin, CI 74160.
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Frequently Asked Questions
Everything you need to know about Signal White Now Dentifrice Ice Cool 3x75ml.
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