
Product Insights
Volume and Bounty Shampoo by Unilever Norway is a 400 ml liquid cleanser formulated to add body and volume to hair. Its formula blends water with surfactants such as Sodium Laureth Sulfate and Cocamidopropyl Betaine for effective cleansing, and includes conditioning agents like coconut oil (Cocos Nucifera Oil) and glycerin to help moisturize the scalp and strands. The product also contains fragrance (parfum) and known fragrance allergens such as limonene, linalool and hexyl cinnamal, as well as sodium chloride and preservatives like sodium benzoate, which may irritate sensitive scalps, and it carries a gluten-free label.
Comparative Analysis
Targeted at consumers seeking extra volume, this Unilever shampoo positions itself in the mainstream mass-market segment with a classic surfactant base enhanced by coconut oil for conditioning, differentiating itself through its volumizing claim and gluten-free label.
Ingredients
Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Parfum, Citric Acid, Sodium Benzoate, PPG-9, Disodium EDTA, Polyquaternium-10, Sodium Hydroxide, Cocos Nucifera Oil, Sodium Acetate, Isopropyl Alcohol, Glycerin, Cocos Nucifera Water, Hexyl Cinnamal, Limonene, Linalool
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Frequently Asked Questions
Everything you need to know about Volume and Bounty Shampo 400 ml.







