
Product Insights
Baby shampoo shampooing, sold in a 300 ml recyclable PET bottle and produced by Johnson's, is marketed as a tear-free cleanser for infants. Its formulation blends mild, plant-derived surfactants such as coco-glucoside and sodium lauroamphoacetate with a modest amount of sodium laureth sulfate, citric acid for pH balance, sodium benzoate as a preservative, and a light fragrance. Although the gentle surfactants help minimise irritation, the inclusion of sodium laureth sulfate, synthetic fragrance, and colorants CI 15985 and CI 47005 may trigger sensitivity in very delicate or allergy-prone babies, and the product's vegan status remains uncertain due to possible palm-oil-derived components.
Comparative Analysis
In the baby-shampoo niche, baby shampoo shampooing is positioned as an affordable, widely available, tear-free cleanser that combines mild surfactants with a classic fragrance, though it faces competition from newer sulfate-free, fragrance-free and vegan infant formulas.
Ingredients
Aqua, Coco-Glucoside, Sodium Lauroamphoacetate, Sodium Laureth Sulfate, Citric Acid, Polysorbate 20, PEG-80 Sorbitan Laurate, PEG-150 Distearate, Sodium Chloride, Polyquaternium-10, Sodium Benzoate, Parfum, CI 15985, CI 47005.
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Frequently Asked Questions
Everything you need to know about baby shampoo shampooing.







