
Product Insights
Johnson's Baby Shampoo is a gentle baby shampoo formulated for infants and toddlers, produced in Italy and packaged in a 400 mL PET bottle. It uses mild surfactants such as Cocamidopropyl Betaine, Decyl Glucoside, Sodium Cocoyl Isethionate and Lauryl Glucoside, along with glycerin, to provide tear-free cleansing while maintaining scalp moisture. However, the formula also contains fragrance, PEG-80 Sorbitan Laurate, Sodium Benzoate and Disodium EDTA, which may irritate very sensitive skin and are considered less eco-friendly additives.
Comparative Analysis
Positioned as a classic tear-free baby shampoo, Johnson's leverages a blend of mild, plant-based surfactants and a familiar brand heritage to occupy the mainstream, value-driven segment of the infant hair-care market, standing out for its gentle cleansing profile despite containing synthetic preservatives and fragrance.
Ingredients
Water, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Cocoyl Isethionate, Lauryl Glucoside, PEG-80 Sorbitan Laurate, Glycerin, Citric Acid, Sodium Benzoate, PEG-150 Distearate, Sodium Methyl Cocoyl Taurate, Fragrance, Polyquaternium-10, Disodium EDTA
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Frequently Asked Questions
Everything you need to know about Johnson’s Baby Shampoo.







