
Product Insights
Sensitive is a fluoride‑enhanced toothpaste marketed for individuals with sensitive teeth. Its formulation combines 1490 ppm sodium fluoride, xylitol, and zinc chloride to strengthen enamel, reduce bacterial growth, and provide a low‑abrasion cleaning action from hydrated silica. However, the product also contains fragrance allergens (limonene, linalool), the synthetic preservative BHT, and artificial sweeteners, which may trigger irritation or concerns for those seeking a clean‑beauty oral‑care option, and it is packaged in a plastic tube.
Comparative Analysis
Positioned as a fluoride‑rich, low‑abrasion toothpaste for sensitive teeth, it differentiates itself in the oral‑care market by pairing enamel‑protecting sodium fluoride with xylitol and zinc chloride, while the inclusion of fragrance allergens and BHT may limit its appeal to highly sensitive or clean‑beauty consumers.
Ingredients
Aqua, Poloxamer 407, xylitol, Hydrated Silica, Hydrogenated Starch Hydrolysate, Citric Acid, Aroma, Caprylic/Capric Triglyceride, Cellulose Gum, Sodium Hydroxide, Sodium Fluoride, Zinc Chloride, Sodium Saccharin, BHT, Limonene, Linalool, CI 77891. 1490 ppm Fluorid.
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Frequently Asked Questions
Everything you need to know about Sensitive.







