Why is Timings & co classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product is classified as NOVA 4 because it consists mainly of refined ingredients that have been extracted, concentrated, or recombined, and it includes added sugars, a vanilla flavoring, mineral salts and a vitamin-mineral premix; these processing steps and the presence of a flavoring agent place it in the ultra-processed category, even though no synthetic E-number additives are listed.

How does the high sugar and salt content in Timings & co affect a diabetic or hypertensive diet?

The 511 g of sugar per 100 g can cause rapid blood-glucose spikes, making the drink unsuitable for people managing diabetes, while the 0.48 g of salt contributes to higher sodium intake, which can raise blood pressure and is therefore not recommended for hypertensive individuals.

Is the skimmed milk ingredient in Timings & co a concern for people with lactose intolerance?

Yes, the product contains concentrated skimmed milk, which provides lactose; consumers with lactose intolerance may experience digestive discomfort and should avoid this drink or choose a lactose-free alternative.

Ovomaltine • 650g

Timings & co

Beverages And Beverages Preparations

Product Insights

Timings & co is an instant malted cocoa powder marketed as a ready-to-mix chocolate beverage. It belongs to the cocoa-based instant beverage family, carries a NOVA 4 rating, and its Nutri-Score is not assigned, reflecting an ultra-processed product with very high levels of sugar (511 g per 100 g), fat (19 g), saturated fat (9 g) and moderate salt (0.48 g). While it supplies protein (95 g), calcium and a blend of added vitamins and minerals, it also contains milk and gluten allergens and is unsuitable for vegans.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal376 kcal

Fat1.9 g

Saturated Fat0.9 g

Carbohydrates78 g

Sugars51.1 g

Comparative Analysis

Compared with the average instant cocoa powder, Timings & co provides roughly 100-fold more sugar (511 g vs 5 g), three-times more fat (19 g vs 0.55 g), five-times more saturated fat (9 g vs 0.18 g) and nearly ten-times more salt (0.48 g vs 0.05 g) per 100 g, making it markedly more energy-dense.

Ingredients

Extrait de malt d'orge 51%, lait écrémé concentré (lait), lactosérum concentré, cacao maigre en poudre 13%, sucre, fructose, minéraux (carbonate de magnésium, phosphate de calcium), huile de colza, vitamines (E, C, thiamine : B1, riboflavine : B2, niacine : PP, B6, acide folique : B9, B12, biotine : B8, acide pantothénique B5), sel, arôme (vanilline).

84%

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