Why is THIS ISN'T CHICKEN PIECES classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product combines isolated proteins, refined oils, stabilisers and flavourings that are industrially derived, which places it in the ultra-processed NOVA 4 category; its label lists calcium sulfate (E516) as a stabiliser, maltodextrin, natural flavourings and a black‑pepper seasoning blend that also contains maltodextrin, sugar, yeast extract and additional natural flavourings.

How does the sodium (salt) content in this product affect a hypertensive diet?

At 1 g of salt per 100 g the product provides a moderate amount of sodium – lower than the average meat‑alternative but still contributing to daily intake, so it should be consumed in controlled portions by people managing hypertension.

Is THIS ISN'T CHICKEN PIECES suitable for a vegan, gluten-free, or keto diet?

The product is certified vegan and contains no animal ingredients; it is labelled gluten-free but traces of gluten may be present, and with only 3.3 g of carbohydrates per 100 g it can fit into a keto plan when portion sizes are limited.

THIS • 250g

THIS ISN'T CHICKEN PIECES

Meat Alternatives

Product Insights

THIS ISN'T CHICKEN PIECES are plant-based chicken-style bites made from soy and pea protein, marketed as a meat alternative and classified in the protein foods group of the PNNS system. Per 100 g they deliver 23 g of protein and 7.5 g of fiber, with low sugars (0.5 g) and reduced fat (4.8 g) and salt (1 g) compared with typical meat alternatives, earning a Nutri-Score of A. However, the product is classified as ultra-processed (NOVA 4) and contains additives such as calcium sulfate (E516), maltodextrin and several natural flavourings, and it lists soy as an allergen.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal140 kcal

Fat4.8 g

Saturated Fat0.6 g

Carbohydrates3.3 g

Sugars0.5 g

Comparative Analysis

Compared with the average meat-alternative, THIS ISN'T CHICKEN PIECES contains less than half the sugar (0.5 g vs 1.94 g), about half the fat (4.8 g vs 9.5 g) and roughly half the salt (1 g vs 2.0 g) per 100 g, while delivering almost double the protein (23 g vs 14.6 g).

Ingredients

Water, _Soya_ Protein Concentrate 30%, Sunflower Oil, Natural Flavouring, Pea Protein Isolate 2%, Potato Starch, Salt, Pea Fibre, Rapeseed Oil, Maltodextrin, Stabiliser (Calcium Sulphate), Sea Salt and Black Pepper Seasoning (Maltodextrin, Black Pepper, Sugar, Yeast Extract Powder, Natural Flavouring, Sea Salt), Iron, Vitamin B12.

84%

35%

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