Why is 4 Beef Quarter Pounders with Plant Protein and Onion classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is placed in NOVA 4 because it undergoes extensive processing and includes many industrial ingredients such as rehydrated pea protein, wheat gluten, wheat flour, malt extract, calcium carbonate, iron, niacin, thiamin, and natural rosemary flavouring. Although no additives are listed on the label, these processing aids, flavourings and fortified vitamins contribute to its ultra‑processed status.

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With only 0.96 g of sugar per 100 g, the burger has a minimal impact on blood‑glucose levels, making it relatively suitable for diabetic meal planning. The salt level is low at 0.19 g per 100 g, which is well below typical hypertension guidelines, though the saturated fat (5.6 g) is moderate and should be considered by anyone monitoring cardiovascular health.

Is the wheat gluten in this product a concern for people with gluten intolerance or celiac disease?

Yes, wheat gluten is listed as a major allergen, and the product also contains wheat flour, so it is not safe for individuals with gluten intolerance, celiac disease, or anyone following a gluten‑free diet.

Birds Eye

4 Beef Quarter Pounders with Plant Protein and Onion

Composite Foods

Product Insights

4 Beef Quarter Pounders with Plant Protein and Onion is a ready‑to‑eat beef hamburger that falls under the Composite foods (sandwich) dietary family. It carries a Nutri‑Score of C and is classified in NOVA group 4, indicating an ultra‑processed product with a long ingredient list that includes beef, rehydrated pea protein, wheat gluten, and flavorings. Nutritionally it provides 16.7 g fat (including 5.6 g saturated fat), 15.8 g protein and low sugar (0.96 g) and salt (0.19 g) per 100 g, but the saturated fat level is relatively high and the fiber content is modest.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

low

Nutritional Values

Values per 100 g/ml

Added Sugars0 g

Fruits & Vegetables14 %

Comparative Analysis

Compared with the average values for its category, this burger contains less fat (16.7 g vs 19.0 g), lower saturated fat (5.6 g vs 6.5 g), markedly less sugar (0.96 g vs 4.5 g) and salt (0.19 g vs 3.2 g), while providing slightly less protein (15.8 g vs 18.4 g) and fiber (0.6 g vs 2.1 g).

Ingredients

BEEF QVARTER POUNDERS WITH REHYDRATED PL OUR INCRER GETS... Beef (55%), Behydrated Pea Protein (18 %), Onion (14%), Beef Fat, Onion Powder, Yeast Extract, Salt, WHEAT Gluten, WHEAT Flour, Natural Rosemary Flavouring, Spices, BARLEY Malt Extract, Calcium Carbonate, Iron, Niacin, Thiamin. For allergens see ingredients in CAPITAL LETTERS. This pack contains 4 portions. NUTRITION INFORMATION AVERAGE VALUES Energy - kl - kcal Fat

84%

35%

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