Is this violet toning shampoo suitable for sensitive scalps or dry hair?

Because the shampoo includes sodium laureth sulfate and fragrance ingredients that can be irritating, it is generally not recommended for very sensitive or extremely dry scalps, although the presence of coco-betaine and amodimethicone provides some mild conditioning.

What is the role of Acid Violet 43 in this shampoo?

Acid Violet 43 is a synthetic violet dye that deposits a thin layer of purple pigment onto the hair shaft, counteracting yellow and orange tones in blonde or highlighted hair to achieve a cooler, more neutral color.

How often should this violet shampoo be used and does it contain any controversial chemicals?

For optimal results it is typically applied 1-2 times per week, leaving the lather on the hair for a few minutes before rinsing; the formula includes potentially controversial ingredients such as sodium laureth sulfate, synthetic fragrance, and colorants (CI 60730, Acid Violet 43), which some users may prefer to avoid.

L'Oréal, Elseve • 200 ml

Shampooing violet déjaunisseur

Hair

Product Insights

Violet toning shampoo is a 200 ml formulation designed for color-treated hair, featuring purple pigments (CI 60730 and Acid Violet 43) that neutralize unwanted brassy tones. Its surfactant system combines sodium laureth sulfate, coco-betaine and cocamide MIPA for effective cleansing, while salicylic acid offers mild scalp exfoliation and amodimethicone adds smoothing benefits. However, the formula also contains sulfates, synthetic fragrance, and several fragrance allergens such as limonene, linalool and benzyl alcohol, which may irritate sensitive scalps or trigger allergic reactions.

Comparative Analysis

Targeted as a violet toning shampoo for colored hair, this product differentiates itself by delivering brassy-tone correction through a specialized purple pigment complex while providing a rich, cleansing lather.

Ingredients

AQUA WATER · SODIUM LAURETH SULFATE · COCO-BETAINE · GLYCOL DISTEARATE · COCAMIDE MIPA · CI 60730/ACID VIOLET 43 · SODIUM LAURYL SULFATE · SODIUM CHLORIDE · SODIUM BENZOATE · SODIUM HYDROXIDE · TRIDECETH-6 IRIS FLORENTINA ROOT EXTRACT · POLYQUATERNIUM-7 · POLYQUATERNIUM-10 · SALICYLIC ACID · LIMONENE · LINALOOL · BENZYL SALICYLATE · BENZYL ALCOHOL · BENZOPHENONE-4 · AMODIMETHICONE · ALPHA - SOMETHYL IONONE · CARBOMER · CITRIC ACID · CITRONELLOL · CETRIMONIUM CHLORIDE · BUTYLENE GLYCOL · COUMARIN · HEXYLENE GLYCOL · AMYL CNNAMAL · PARFUM/FRAGRANCE. (F.I.L C226042/2)

84%

35%

Unlock Deep Cosmetic Safety Check

Scan this and millions of other cosmetics with the free NutrScan app to discover ingredient safety, potential concerns, and detailed product analysis before every purchase.