Based on its formula, is this shampoo safe for sensitive, acne‑prone, or dry scalp?

The shampoo contains Sodium Laureth Sulfate, fragrance and preservatives such as Methylisothiazolinone, which can be irritating, so it is not ideal for very sensitive, acne‑prone, or extremely dry scalps; a patch test is recommended.

What is the specific role and benefit of Vitamin E (Tocopheryl Acetate) in this shampoo?

Vitamin E acts as an antioxidant that helps protect hair fibers from oxidative stress, enhances shine, and supports moisture retention, contributing to the overall colour‑preserving performance of the formula.

What is the recommended frequency of use for this shampoo, and does it contain any controversial chemicals?

For colour‑treated hair, use the shampoo 2–3 times per week or as needed, and be aware that it includes controversial ingredients such as Sodium Laureth Sulfate, BHT, Phenoxyethanol and Methylisothiazolinone, which may be a concern for users seeking fully gentle or preservative‑free products.

Marque Repère, Vitanove • 250 ml

Extra Color Shampooing

Hair

Product Insights

Extra Color Shampoo is a 250 ml plastic bottle formulated to cleanse and protect colored hair, featuring surfactants such as Sodium Laureth Sulfate and Cocamidopropyl Betaine, conditioning agents like Polyquaternium‑10, and antioxidant Vitamin E. While the inclusion of gentle Decyl Glucoside, cranberry fruit extract, and UV‑filter agents aims to preserve hair colour and add shine, the product also contains fragrance, several synthetic preservatives (Methylisothiazolinone, Phenoxyethanol) and potential irritants such as Sodium Laureth Sulfate and BHT, which may not suit very sensitive scalps. Overall, the shampoo delivers a rich lather and colour‑protecting benefits but is a highly processed (NOVA 4) formulation with multiple chemicals that could trigger irritation, so users with sensitive skin should patch‑test before regular use.

Comparative Analysis

Positioned as a color‑protecting shampoo for dyed hair, Extra Color Shampoo distinguishes itself with UV‑filter ingredients and antioxidant cranberry extract, offering more photoprotection and shine than standard daily cleansers.

Ingredients

AQUA, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, DECYL GLUCOSIDE, GLYCOL DISTEARATE, PARFUM, TOCOPHERYL ACETATE, LAURETH-4, SODIUM BENZOATE, CITRIC ACID, POLYQUATERNIUM-10, POTASSIUM SORBATE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, ETHYLHEXYL METHOXYCINNAMATE, GLYCERIN, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, ETHALKONIUM CHLORIDE ACRYLATE/HEMA/STYRENE COPOLYMER, BIS-ETHYLHEXYLOXYPHENOL METHOXYPHENYL TRIAZINE, POLYMETHYL METHACRYLATE, SODIUM HYDROXIDE, VACCINIUM MACROCARPON FRUIT EXTRACT, FORMIC ACID, AMINOMETHYL PROPANOL, PHENOXYETHANOL, BHT, SORBIC ACID, METHYLISOTHIAZOLINONE

84%

35%

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