Why is Kong Strong Wild Power Energy Drink Sugar Free classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It receives a NOVA 4 rating because it is formulated from refined ingredients and industrial additives rather than whole foods. The drink contains carbonated water, citric acid, sodium citrate, taurine, flavouring, caramel colour (E150a), the artificial sweeteners acesulfame K (E950) and aspartame (E951), caffeine, and added vitamins such as B6, B12, niacin and pantothenic acid.

Based on the ingredients, is this product suitable for strict diets like Vegan, Keto, Halal, or Gluten-Free?

The drink is certified vegan and gluten-free, contains no sugar and negligible carbohydrates, so it fits keto and vegan diets. It is not explicitly halal certified, and the taurine source is unspecified, which may affect halal compliance; consumers requiring halal assurance should verify the source.

Is the artificial sweetener aspartame a concern for people with phenylketonuria (PKU)?

Yes. Aspartame breaks down into phenylalanine, and the product carries a warning that it contains a source of phenylalanine, so individuals with PKU should avoid this drink.

Lidl • 250 ml

Kong Strong Wild Power Energy Drink Sugar Free

Beverages

Product Insights

Kong Strong Wild Power Energy Drink Sugar Free is a sugar-free, carbonated energy drink sold by Lidl that targets consumers seeking a stimulant boost without added sugar. It belongs to the artificially sweetened beverages family, carries a Nutri-Score of C and is classified as ultra-processed (NOVA 4), reflecting its blend of carbonated water, acids, caffeine, taurine, vitamins, artificial sweeteners and colour. While it offers low sugar, low fat and a modest calorie count, it contains artificial sweeteners (acesulfame K, aspartame), caffeine and a phenylalanine source, which may be a concern for people with phenylketonuria or caffeine sensitivity.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 ml

Added Sugars0 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average beverage, this drink provides only 0.04 g of sugar (vs 5.69 g), 0.19 g of salt (vs 1.06 g) and roughly 3.6 kcal per 100 ml (vs 70.2 kcal), making it markedly lower in calories, sugar and salt.

Ingredients

Carbonated Water, Acid: Citric Acid; Acidity Regulator: Sodium Citrates; 0.4% Taurine, Flavouring, Colour: Plain Caramel; Sweeteners: Acesulfame K, Aspartame, Caffeine, Niacin, Pantothenic Acid, Vitamin B6, Vitamin B12. *Contains a source of Phenylalanine

84%

35%

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Frequently Asked Questions

Everything you need to know about Kong Strong Wild Power Energy Drink Sugar Free.

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