Why is Kong Strong Wild Power classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The drink is made from industrially processed ingredients such as carbonated water, refined sugar, citric acid, sodium citrate, caramel colour, caffeine, synthetic sweeteners (acesulfame‑K and aspartame), flavourings and added vitamins, which all require multiple manufacturing steps and result in a NOVA 4 classification.

How does the sugar and salt content in Kong Strong Wild Power affect a diabetic or hypertensive diet?

With 4.1 g of sugar and 0.19 g of salt per 100 g, the product provides moderate sugar and low salt; it may be acceptable in small amounts for diabetics if total daily sugar is monitored, but the added caffeine and artificial sweeteners should be considered, and hypertensive individuals will benefit from its low salt level.

Is Kong Strong Wild Power suitable for vegan, keto or other strict dietary regimes?

All listed ingredients are plant‑based or synthetic, so the drink is generally vegan‑friendly; however, it contains 4.1 g of carbohydrates per 100 g, which may exceed strict keto limits, and the presence of caffeine and artificial sweeteners may not align with all clean‑eating or low‑stimulus diets.

Kong Strong, Lidl • 330 ml

Kong Strong Wild Power

Beverages

Product Insights

Kong Strong Wild Power is a 330 ml carbonated energy drink marketed by Lidl under the Kong Strong brand, belonging to the artificially‑sweetened beverage family. It carries a Nutri‑Score of D and is classified as a NOVA 4 ultra‑processed product, with no fat or saturated fat, modest calories (≈20 kcal per 100 g) and a low salt level of 0.19 g, but contains added sugars, caffeine and two synthetic sweeteners (acesulfame‑K and aspartame). The drink also provides small amounts of taurine and B‑vitamins, yet the presence of artificial colour (caramel) and high‑intensity sweeteners offsets its nutritional benefits, making it a stimulant‑focused option rather than a health drink.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 ml

Energy Kcal20 kcal

Fat0 g

Saturated Fat0 g

Carbohydrates4.1 g

Sugars4.1 g

Comparative Analysis

Compared with the typical energy drink, this product delivers substantially less sugar (4.1 g vs 5.69 g/100 g), zero fat (0 g vs 1.04 g), and lower salt (0.19 g vs 1.06 g), while providing only about one‑quarter of the average calorie content.

Ingredients

Eau gazeifiée, sucre, acidifiant: acide citrique; 0,35% taurine, correcteur d'acidité : citrates de sodium; colorant: caramel ordinaire; 0032% caféine, édulcorants: acésulfame-K, aspartame*; arôme, niacine vitamine B3), acide pantothénique (vitamine B5), vitamine B6, vitamine B12

84%

35%

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Frequently Asked Questions

Everything you need to know about Kong Strong Wild Power.

Kong Strong

330 ml