
Product Insights
Schmidt's toothpaste blends a base of water, glycerin and hydrated silica with botanical extracts such as goji berry, pomegranate, magnolia, aloe vera and tea-tree oil. Its formulation includes active oral-care ingredients like xylitol, calcium, zinc citrate and vitamin E that can help reduce cavities, strengthen enamel and provide antioxidant protection. However, it also contains synthetic additives including sodium benzoate (E211) and xanthan gum (E415), and the surfactant sodium cami taurates and fragrance-type natural flavor may irritate very sensitive gums.
Comparative Analysis
Targeted at consumers seeking an oral-care toothpaste that combines natural botanical extracts with clinically supported actives, this Schmidt's formulation distinguishes itself in the market by featuring xylitol, zinc citrate and tea-tree oil while still incorporating a modest level of synthetic preservatives such as sodium benzoate.
Ingredients
'water, glycerin, hydrated silica, calcium ,xylitol, magnolia acuminata (blue magnolia) watt, lycium barbarum (goji berry) fruit moe granatum (pomegranate) extract, sodium' cami taurate, natural flavor, xanthan gum, “era (coconut) oil, stevia rebaudiana powder, aloe barbadensis leaf extract, , zinc citrate, tocopherol (vitamine 7 derived), melaleuca alternifolia (tea tree} ‘ ' sorbate, sodium benzoate,
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