Why is Timeless Treasure Salted Caramel + Chocolate Chips classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The bar combines refined components such as brown‑rice syrup, isolated protein blends, almond butter, puffed brown rice, chocolate chips, and caramel, each undergoing multiple industrial steps, which places it in the NOVA 4 category; it lists zero additives, so the ultra‑processed label derives from the degree of ingredient processing rather than added additives.

How does the sugar and salt content in this bar affect someone following a diabetic or hypertensive diet?

With 12 g of sugars and 0.54 g of salt per 100 g, the bar provides less sugar than the average energy bar but still adds a measurable carbohydrate load that can raise blood glucose, and its moderate salt level contributes to daily sodium intake; diabetics and hypertensive individuals should account for these amounts within their dietary limits.

Is this product suitable for strict vegan, gluten‑free, or keto diets?

The ingredient list confirms the bar is vegan and free from gluten, making it appropriate for those diets, but its 55 g of carbohydrates per 100 g, including 12 g of sugars, exceeds the low‑carb threshold required for a keto diet, so it is not keto‑friendly.

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MACROBAR timeless treasure salted caramel + chocolate chips

Sugary Snacks

Product Insights

Timeless Treasure Salted Caramel + Chocolate Chips is an organic, vegan protein bar classified under the sugary-snacks and biscuits-and-cakes groups. It carries a NOVA 4 rating, indicating an ultra-processed formulation, and its Nutri-Score is not calculated for this category. Per 100 g it delivers 15 g of protein while containing 12 g of sugars, 13.8 g of fat (5.4 g saturated) and 0.54 g of salt, a nutritional profile that offers higher protein than typical bars but still includes moderate sugar and fat levels.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal415 kcal

Added Sugars12.3 g

Iron1.5 mg

Comparative Analysis

Compared with the average energy‑bar, this bar provides roughly double the protein (15 g vs 6.3 g) while delivering lower sugar, fat, saturated fat and salt than the category averages, and its calorie content (≈415 kcal) is marginally below the typical 418 kcal.

Ingredients

Organic Brown Rice Syrup, Organic Protein Blend (Organic Sprouted Brown Rice Protein, Orgaic Protein), Organic Almond Butter, Organic Puffed Brown Rice, Organic Chocolate Chips (Organic Coconut Sug, Or Cocoa, Organic Cocoa Butter), Organic Vegan Caramel (Organic Coconut Milk Powder, Organic Maple Suga, Sea Sal, Organic Sunflower Seed Butter, Organic Natural Flavors, Organic Coconut Oil Contains: Almonds, Coconut Marias in a facility that processes peanuts and tree nuts May contain nutshell fragments

84%

35%

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