up & up
Kids' Toothpaste
Product Insights
Kids' Toothpaste from Up & Up is a gel formulation that combines glycerin, water, calcium carbonate, hydrated silica and sodium lauroyl sarcosinate to provide moisture, mild abrasion and foaming for daily oral hygiene. The product includes a natural flavor for kid-friendly taste and carrageenan as a thickener, but it lacks fluoride and contains a synthetic surfactant and ingredients of uncertain vegan status, which may concern parents looking for fully natural or vegan options. Classified as an ultra-processed (NOVA 4) oral-care product, it is suitable for regular brushing by children but may cause irritation in individuals with sensitive mouths due to the surfactant.
Comparative Analysis
Positioned as an affordable, kid-friendly toothpaste, this Up & Up formula emphasizes a gentle, flavor-enhanced gel with mild abrasives, differentiating itself in the market by offering a fluoride-free option that targets parents seeking a low-cost oral-care product for children.
Ingredients
glycerin, water, calcium carbonate, hydrated silica, natural flavor, carrageenan, sodium lauroyl sarcosinate
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Frequently Asked Questions
Everything you need to know about Kids' Toothpaste.
