
Product Insights
Smiles Kids is a 50 ml children's toothpaste from Colgate, packaged in a cardboard box with a plastic tube, and formulated with fluoride (sodium fluoride) for cavity protection, sorbitol and saccharin for sweetness, and hydrated silica for cleaning. The product is classified as a low-processing (NOVA 1) personal care item but includes surfactants such as sodium lauryl sulfate, a synthetic polymer (PEG-12), and fragrance, which may irritate sensitive mouths or cause allergic reactions. Overall, it offers effective dental hygiene for kids while containing several chemical additives that some consumers prefer to avoid.
Comparative Analysis
Targeted at the children's toothpaste market, Smiles Kids distinguishes itself with a low-processing (NOVA 1) formulation, fluoride protection and a kid-friendly flavor in a compact 50 ml tube, though it still contains typical surfactants and synthetic additives common to the segment.
Ingredients
Sorbitol, Aqua, Hydrated Silica, PEG-12, ARoma, Cellulose Gum, Sodium Lauryl Sulfate, Sodium Saccharin, Sodium Fluoride, Anethole
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Frequently Asked Questions
Everything you need to know about Smiles kids.







