Why is Taste the Difference Bitter Seville Orange Marmalade classified as ultra‑processed (NOVA 4) and which additives does it contain?

The marmalade is labeled NOVA 4 because it includes refined sugar, several food‑type additives and processing aids such as citric acid (E330), sodium citrate (E331) and pectin (E440), which are typical of ultra‑processed products.

How does the high sugar content of this marmalade affect people with diabetes or those trying to limit sugar intake?

With 62.2 g of sugar per 100 g, the marmalade has a very high glycemic impact; consuming it can cause rapid blood‑glucose spikes, making it unsuitable for diabetic diets or low‑sugar eating plans.

Is this marmalade suitable for a vegan diet?

All listed ingredients are plant‑derived and no animal products are declared, so it is generally compatible with a vegan diet, although the status of some additives is not explicitly confirmed.

Sainsbury's, Taste the difference

Taste the Difference Bitter Seville Orange Marmalade

Sugary Snacks

Product Insights

Taste the Difference Bitter Seville Orange Marmalade is a plant‑based orange spread from Sainsbury's range, classified under the PNNS groups "Sugary snacks" and "Sweets". It bears a Nutri‑Score of D (score 18) and falls into NOVA group 4, indicating an ultra‑processed product with added sugars, acidity regulators and a gelling agent. Nutritionally it is extremely high in sugars (62.2 g per 100 g) while providing very little fat, saturated fat, protein and fiber, resulting in a modest calorie count but limited nutritional balance.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

low

Nutritional Values

Values per 100 g/ml

Energy Kcal267 kcal

Fat0.5 g

Saturated Fat0.1 g

Carbohydrates64.9 g

Sugars62.2 g

Comparative Analysis

Compared with typical breakfast spreads, this marmalade contains markedly more sugar (62.2 g vs 53.4 g per 100 g) while delivering far less fat, saturated fat and calories.

Ingredients

Sugar, Spanish Oranges, Water, Acidity Regulators: Citric Acid, Sodium Citrate; Gelling Agent: Pectins; Orange Oil. Prepared with 30g of fruit per 100g. Total sugar content: 66g per 100g. LID ON | RINSE JAR Recycle LID Recycle Packed in the UK for Sainsbury's Supermarkets Ltd, London, EC1N 2HT and Sainsbury's Supermarkets Ltd, Upper Galwally, Belfast, BT8 6FX. Careline 0800 636262. www.sainsburys.co.uk 80007347 1187489 07.23 H0276

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