Why is Pure Protein Chewy Chocolate Chip classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bar combines multiple isolated proteins, hydrolysed gelatin, maltitol syrup, palm kernel oil and a long list of additives such as maltitol (E965), sucralose (E955), xanthan gum (E415), glycerine (E422), lecithin (E322) and various stabilisers, which are hallmarks of an ultra‑processed NOVA‑4 product.

How does the sugar and saturated fat content in this bar affect a diabetic or hypertensive diet?

With 6 g of sugars and 7 g of saturated fat per 100 g, the bar adds a moderate amount of simple carbohydrates and a high level of saturated fat, which can raise blood glucose and cholesterol levels, making it less suitable for strict diabetic or hypertensive meal plans.

Is the presence of peanuts in this bar a concern for people with nut allergies?

Yes; peanuts are listed as a declared allergen, so anyone with a peanut allergy should avoid this product, and cross‑contamination with other tree nuts such as almonds is also possible.

Pure Protein • 1 50g

Pure protien - chewy chocolate chip

Sugary Snacks

Product Insights

The Pure Protein Chewy Chocolate Chip bar is a 50 g protein‑rich snack classified among “Sugary snacks” and “Biscuits and cakes” in the French food categorisation system. It delivers about 40 g of protein per 100 g, low sugar (6 g) and salt (0.45 g) compared with typical snack averages, but it is a highly processed NOVA‑4 product with a Nutri‑Score of D, high saturated fat (7 g) and several food additives including maltitol, sucralose and emulsifiers. The bar is labelled gluten‑free yet contains traces of wheat, peanuts, almond, milk, soy and other allergens, and it includes palm kernel oil, which raises sustainability concerns.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal380 kcal

Added Sugars6 g

Iron3 mg

Comparative Analysis

Compared with the average snack bar (per 100 g), this bar contains far less sugar (6 g vs 28.98 g), less fat (10 g vs 17.65 g) and salt (0.45 g vs 1.98 g) while providing dramatically more protein (40 g vs 6.33 g).

Ingredients

Protein blend (whey protein concentrate, whey protein isolate, milk protein isolate, soy protein isolate), Hydrolyzed gelatin, Sugars (maltodextrin, sugar), Soy protein isolate, Maltitol syrup, Water, Maltitol, Palm kernel oil, Whey protein concentrate, Canola oil, Milk fat, Chocolate liquor, Tapioca starch, Cocoa (processed with alkali), Cocoa, Butter fat, Peanut flour, Almond butter, Natural flavours, Calcium carbonate, Soy lecithin, Xanthan gum, Salt, Sucralose, Glycerine, Tocopherols. Contains: Peanuts, Tree nut (almond), Milk, Soy. May contain: Wheat, Egg, Sesame, Tree nuts (cashew, walnuts). Ingrédients: Mélange de protéines (concentré de protéines de lactosérum, isolat de protéines de lactosérum, isolat de protéines de lait, isolat de protéines de soya), Gélatine hydrolysée, Sucres (maltodextrine, sucre), Isolat de protéines de soya, Sirop de maltitol, Eau, Maltitol, Huile de palmiste, Concentré de protéines de lactosérum, Huile de canola, Matière grasse du lait, Liqueur de chocolat, Fécule de manioc, Cacao (traité à l'alcali), Cacao, Graisse butyrique, Farine d'arachide Reurre d'amande, Arômes naturels, Carbonate de calcium, Lécithine de soya, Gomme de xanthane, Sel, Sucralose, Glycerine, Tocopherols. Con Noix (amande), Lait, Soya. Peut contenir : Blé, Œuf, Sésame, Noix (noix de cajou, noix de Grenoble).

84%

35%

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