Why is Fruit Harvest Triple Berry Blend classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is rated NOVA 4 because it contains refined sugar, flavorings, colorants and several food‑industry additives such as mixed tocopherols (E306), tricalcium phosphate (E341iii), baking soda (E500ii), malt flavour, natural flavour, and vitamin C as ascorbic acid; these ingredients are typical of ultra‑processed foods.

How does the sugar and salt content of this cereal affect people with diabetes or hypertension?

With 14.5 g of sugars and 0.4 g of salt per 100 g, the cereal can cause a rapid rise in blood glucose levels for diabetics and contributes to daily sodium intake for those with hypertension, so portion control or choosing lower‑sugar alternatives is advisable.

Is this cereal suitable for a gluten‑free diet, and what other allergens or dietary restrictions should consumers be aware of?

The product contains whole grain wheat, so it is not gluten‑free and should be avoided by individuals with celiac disease or gluten intolerance. It also lists gluten as the only confirmed allergen; no nuts or soy are present, but the formulation may contain trace palm‑derived ingredients.

Kellogg • 867 g

Fruit Harvest Triple Berry Blend

Cereals And Potatoes

Product Insights

Fruit Harvest Triple Berry Blend is a breakfast cereal made from whole grain wheat, rice, quinoa flour and a mix of berries, providing a crunchy, fruit‑infused snack. It carries a Nutri‑Score of C and is classified in NOVA group 4, indicating an ultra‑processed product; per 100 g it supplies 4.2 g of fiber and 7 g of protein but also 14.5 g of sugars and 0.4 g of salt. The cereal belongs to the PNNS group “Cereals and potatoes” (breakfast cereals) and offers whole grains and fruit, yet its high added‑sugar level and moderate salt limit its suitability for low‑sugar or low‑salt diets.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal242 kcal

Energy1024 kJ

Fat1.2 g

Saturated Fat0.2 g

Cholesterol0 g

Comparative Analysis

Compared with the typical breakfast‑cereal average, this product has lower fat, saturated fat, salt and calories, but higher sugars and carbohydrates, and less fiber and protein.

Ingredients

Whole grain wheat, rice, sugar, blueberries, whole quinoa flour, strawberries, brown sugar syrup, salt, cranberries, semisweet chocolate (sugar, chocolate, dextrose), cocoa processed with alkali, vegetable oil (coconut, sunflower), malt flavor, natural flavor, cornstarch, tricalcium phosphate, mixed tocopherols, baking soda, vitamin C (ascorbic acid), iron, vitamin E acetate, niacinamide, vitamin B6 (pyridoxine hydrochloride), beta-carotene, thiamin hydrochloride, vitamin B2 (riboflavin), folic acid, vitamin D3, vitamin B12.

84%

35%

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