Why is Multi Grain Cheerios classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The cereal is made from refined grains, added sugars, corn starch and several industrial ingredients such as a coloring agent, tripotassium phosphate (E340iii) and vitamin E, which together give it an ultra‑processed NOVA 4 status.

How does the sugar and salt content in Multi Grain Cheerios affect a diabetic or hypertensive diet?

With 13.7 g of sugars and 0.7 g of salt per 100 g, the cereal can raise blood glucose levels and contribute to sodium intake, so people with diabetes or high blood pressure should consume it only in limited portions and balance it with low‑sugar, low‑salt foods.

Is Multi Grain Cheerios suitable for a gluten‑free, vegan or other strict diet?

The product is labelled as no‑gluten, the ingredients are plant‑based and certified kosher, making it suitable for gluten‑free, vegan and many religious diets, although the sugar ingredient is listed as "maybe vegan" for some consumers.

Cheerios • 584g

Multi Grain Cheerios

Cereals And Potatoes

Product Insights

Multi Grain Cheerios is a plant-based breakfast cereal classified in the Cereals and potatoes and Breakfast cereals groups. It carries a Nutri-Score of A and is labelled as ultra-processed (NOVA 4), containing added sugars, a color ingredient and tripotassium phosphate, while providing 11.5 g of protein, 7.2 g of fiber and low saturated fat per 100 g. However, it still contributes 13.7 g of sugars and 0.7 g of salt per 100 g and includes a single additive (E340iii) plus a coloring agent, which may be concerns for some consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal119 kcal

Energy502 kJ

Fat4.8 g

Saturated Fat0.1 g

Cholesterol0 g

Comparative Analysis

Compared with average breakfast cereals, Multi Grain Cheerios is lower in fat (4.69 g vs 8.97 g), slightly lower in sugars (13.66 g vs 14.13 g) and substantially lower in salt (0.69 g vs 1.77 g) per 100 g.

Ingredients

Whole Grain Oats, Whole Grain Corn, Sugar, Whole Grain Rice, Corn Starch, Brown Sugar Syrup, Salt, Tripotassium Phosphate, Color, Vitamin E

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.

Frequently Asked Questions

Everything you need to know about Multi Grain Cheerios.

Cheerios

585g