
Product Insights
Claro's 900 g dishwashing powder is a vegan and palm-oil-free cleaning agent marketed in German organic stores, formulated with oxygen-based bleaching agents, non-ionic surfactants and enzyme blends (protease and non-GMO amylase) to boost grease removal. The product is packaged in a fully recyclable cardboard box and is manufactured in Austria, with 82% of its ingredients derived from natural sources, yet it belongs to the ultra-processed NOVA 4 category. While its enzymatic and bleach system offers effective cleaning, the formula also contains additives such as propylene glycol, bismuth citrate, and TAED, which may raise safety considerations for sensitive users.
Comparative Analysis
Positioned as an eco-friendly, vegan dishwashing powder, this product distinguishes itself in the German market by combining enzymatic grease-cutting power with palm-oil-free ingredients and a fully cardboard, compostable package, targeting consumers seeking sustainable yet high-performance cleaning solutions.
Ingredients
DE Inhaltsstoffe gemäß EU 648/2004: 5-15% Bleichmittel auf Sauerstoffbasis; <5% nichtionische Tenside, Enzyme (Protease, Amylase-gentechnikfrei). Weitere Inhaltsstoffe: Natriumcarbonat, Trinatrium - citrat, Trinatriumsalz, der Methylglycindiessigsäure, Natriumsulfat, TAED, Dinatriumsalz der Polyepoxy - bernsteinsäure, Propylenglykol, Bismutcitrat, Carboxy - methylcellulose. *82,1 % der Inhaltsstoffe sind natürlichen Ursprungs.
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