
Product Insights
Wheel Laundry Soap is a 125 gram bar detergent produced by Unilever's Wheel brand for household laundry in Bangladesh. It combines traditional sodium soap with modern additives such as EDTA, a brightening pigment (CI 74260) and titanium dioxide, delivering strong cleaning power but also introducing synthetic chemicals that may irritate sensitive skin. The product is packaged in a thin polythene wrapper, which is recyclable in some systems but adds plastic waste to its overall environmental footprint.
Comparative Analysis
Positioned as a compact, pre-measured bar for everyday washing, Wheel Laundry Soap leverages a familiar soap base enhanced with modern surfactant boosters and a vivid blue color, offering a low-cost, convenient alternative to liquid detergents in the Bangladeshi market.
Ingredients
অ্যানহাইড্রাস সোডিয়াম সোপ, অ্যাকোয়া, বাইন্ডার, সোডিয়াম ক্লোরাইড, পলিমার, টাইটেনিয়াম ডাই অক্সাইড, সি আই ৭৪২৬০, পারফিউম, টেট্রাসোডিয়াম ইডিটিএ
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