Why is Mogu Mogu Strawberry Juice classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product contains several industrial additives typical of ultra‑processed foods, such as acidity regulators (E260, E330, E327), preservatives (E202, E211), a stabiliser (E418), and artificial colours (E122, E124, E102), which together place it in the NOVA 4 category.

How does the sugar content in Mogu Mogu Strawberry Juice affect a diabetic diet?

With about 13.4 g of sugars per 100 ml and 42 g of added sugars per 320 ml package, the drink can cause rapid blood‑glucose spikes and is generally unsuitable for people managing diabetes.

Is Mogu Mogu Strawberry Juice suitable for a vegan diet?

While the primary ingredients are plant‑based, the presence of several additives with uncertain origins (e.g., some colour and stabiliser agents) means the vegan status is not guaranteed, so it cannot be confidently labeled as vegan.

Sappe Public Company Limited • 320ml

Mogu Mogu Strawberry Juice

Beverages

Product Insights

Mogu Mogu Strawberry Juice is a 320 ml sweetened strawberry‑flavored beverage from the Philippines, made with water, strawberry juice concentrate, nata de coco and a blend of acidity regulators, preservatives and artificial colours. The drink belongs to the PNNS groups "Beverages" and "Sweetened beverages", carries a Nutri‑Score of E and is classified in the ultra‑processed NOVA 4 category, providing 56 kcal, 13.4 g of sugars and 0 g of fat per 100 ml while offering about 52 % fruit/vegetable content. Its high added‑sugar level and a long list of E‑number additives (including E260, E330, E327, E202, E211, E418, E122, E124 and E102) are drawbacks for low‑sugar or clean‑label diets, although the presence of nata de coco adds dietary fibre and the fruit proportion contributes some nutritional value.

Nutrient Levels

Traffic light indicators

Fat

low

Sugars

high

Salt

low

Nutritional Values

Values per 100 ml

Added Sugars6.7 g

Fruits & Vegetables52 %

Comparative Analysis

Compared with the average sweetened beverage (≈15.7 g sugars, 0.73 g fat, 0.35 g salt per 100 g), this juice has virtually no fat and lower salt, while its sugar content is slightly below the category average but still high.

Ingredients

water, strawberry juice from concentrate (25%), nata de coco (25%) (coconut water (97,8%), sugar, acidity regulator (ins 260)), sugar, nature identical flavour (strawberry), acidity regulators (ins 330, ins 327), preservatives (ins 202, ins 211), stabilizer (ins 418), artificial colours (ins 122, ins 124, ins 102), pete

84%

35%

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