
Product Insights
Natures Hydrating Shampoo by Kruidvat is a 400 ml drugstore cleanser formulated with mild surfactants such as sodium coco-sulfate, lauryl glucoside and coco-glucoside, plus hydrating agents like aloe vera leaf juice, glycerin and panthenol. The combination of aloe and panthenol provides moisture, softness and a glossy finish, making it suitable for normal to dry hair types and appealing to consumers looking for a budget-friendly, nature-inspired formula. However, the shampoo contains fragrance and a suite of recognized allergens (hexyl cinnamal, benzyl alcohol, benzyl salicylate, linalool, benzyl benzoate, limonene) as well as sodium benzoate, which may irritate sensitive scalps or trigger allergic reactions.
Comparative Analysis
Positioned as an affordable, nature-inspired daily hydrating shampoo, it targets consumers seeking gentle cleansing with aloe and panthenol while competing in the drugstore hair-care market against higher-priced organic alternatives.
Ingredients
AQUA, SODIUM COCO-SULFATE, ALOE BARBADENSIS LEAF JUICE, LAURYL GLUCOSIDE, COCO-GLUCOSIDE, CITRIC ACID, GLYCERIN, SODIUM CHLORIDE, PARFUM, HEXYL CINNAMAL, BENZYL ALCOHOL, BENZYL SALICYLATE, LINALOOL, BENZYL BENZOATE, LIMONENE, PANTHENOL, OLEA EUROPAEA FRUIT EXTRACT, SODIUM BENZOATE.
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Frequently Asked Questions
Everything you need to know about Natures hydrating shampoo.







