
Product Insights
Signal Action 123 Complete Care toothpaste, sold in a 75 ml tube, is a mass-market oral-care product from Unilever's Signal brand designed to clean teeth, protect against cavities and freshen breath. Its formulation combines sodium fluoride for enamel remineralisation, hydrated silica as a gentle abrasive, and pyrophosphate salts for tartar control, delivering effective daily cleaning. However, it also contains sodium lauryl sulfate, PEG-32 and titanium dioxide pigments, which can irritate sensitive mouths and raise environmental concerns, and the packaging material is not clearly recyclable.
Comparative Analysis
In the crowded toothpaste market, Signal Action 123 occupies the everyday complete-care niche, offering fluoride-based cavity protection, silica abrasion and tartar-control agents at an affordable price point, differentiating it from premium whitening or natural-only formulas.
Ingredients
Aqua, Hydrogenated Starch Hydrolysate, Hydrated Silica, Tetrapotassium Pyrophosphate, Tetrasodium Pyrophosphate, PEG-32, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, Glycerin, Sodium Laureth Sulfate, Cl 73360, Cl 74160, Cl 77891.
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Frequently Asked Questions
Everything you need to know about Signal Dentifrice Action 123 Soin Complet.







