Is this shampoo safe for sensitive or dry scalps?

It can be used on normal to dry hair, but the sodium laureth sulfate and fragrance allergens may irritate very sensitive scalps; those prone to irritation should patch test or consider a milder sulfate-free shampoo.

What benefits does panthenol provide in this shampoo?

Panthenol, a provitamin B5, penetrates the hair shaft, improves moisture retention, adds shine and reduces breakage, making hair feel softer and more manageable.

How often should the shampoo be applied and does it contain any controversial chemicals?

For typical use, apply to wet hair, massage, and rinse once or twice daily as needed; the formula contains sodium laureth sulfate, PEG-60 hydrogenated castor oil and other PEGs, and a fragrance blend with several potential allergens, which some consumers consider controversial.

Rituals… • 250 ml

The Ritual of Ayurveda Nourishing Ultra-Shine Shampoo

Hair

Product Insights

The Ritual of Ayurveda Nourishing Ultra-Shine Shampoo is a 250 ml liquid cleanser designed to give hair a glossy, smooth appearance. It is formulated without parabens or mineral oil and includes conditioning agents such as panthenol, hydrolyzed wheat protein, and botanical extracts from Acacia concinna, sunflower seed and rose, which help moisturize and strengthen strands. However, the formula also contains sodium laureth sulfate, several PEG compounds and a fragrance blend with known allergens like benzyl benzoate, butylphenyl methylpropional, citronellol, coumarin, hexyl cinnamal, limonene and linalool, and is packaged in plastic, which may be concerns for sensitive scalps or environmentally conscious users.

Comparative Analysis

Positioned as a premium Ayurvedic-inspired ultra-shine shampoo, it differentiates itself by offering a paraben-free, mineral-oil-free formula enriched with natural extracts while still relying on conventional surfactants and fragrance allergens, targeting consumers who prioritize high gloss and botanical appeal over minimal ingredient lists.

Ingredients

AQUA/WATER, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, PROPYLENE GLYCOL, PEG-60 HYDROGENATED CASTOR OIL, DECYL GLUCOSIDE, PARFUM/FRAGRANCE, LAURETH-2, PEG-200 HYDROGENATED GLYCERYL PALMATE, GLYCOL DISTEARATE, GLYCERYL LAURATE, SODIUM CHLORIDE, SODIUM BENZOATE, POLYQUATERNIUM-10, POLYSILICONE-18 CETYL PHOSPHATE, PEG-7 GLYCERYL COCOATE, CITRIC ACID, PANTHENOL, HYDROXYPROPYL OXIDIZED STARCH PG-TRIMONIUM CHLORIDE, GLYCERIN, SODIUM STYRENE/ACRYLATES COPOLYMER, HYDROLYZED WHEAT PROTEIN, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, LACTIC ACID, ACACIA CONCINNA (FRUIT) EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, PEG-40 HYDROGENATED CASTOR OIL, ROSA DAMASCENA FLOWER OIL, BENZYL BENZOATE, BUTYLPHENYL METHYLPROPIONAL, CITRONELLOL, COUMARIN, HEXYL CINNAMAL, LIMONENE, LINALOOL.

84%

35%

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