Unilever, Dove • 2
Intensive Repair Shampoo
Product Insights
Intensive Repair Shampoo, marketed by Dove, is a cleansing and conditioning product designed to strengthen and restore damaged hair. The formulation combines surfactants such as sodium laureth sulfate with moisturising agents like glycerin and a proprietary micro-molecule complex that aims to replenish hair's natural moisture. However, the presence of sulfates and added fragrance may irritate sensitive scalps, and the HDPE plastic bottle, while recyclable, contributes to plastic waste.
Comparative Analysis
Dove Intensive Repair Shampoo sits in the mass-market segment, offering an affordable, repair-focused hair-care solution that competes directly with other mainstream repair shampoos from brands such as Pantene and Herbal Essences.
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Frequently Asked Questions
Everything you need to know about Intensive Repair Shampoo.
