Unilever, Axe • 250 ml
Apollo
Product Insights
Apollo shower gel, marketed by Axe under Unilever, is a 250 ml plastic-bottled body wash designed for daily use. It combines a water base with cleansing agents such as Sodium Laureth Sulfate and moisturizing glycerin, and it is dermatologically tested for normal skin. However, the formula also includes several fragrance allergens (Butylphenyl Methylpropional, Citronellol, Coumarin, Limonene, Linalool) and synthetic colourants (CI 19140, CI 42090), which may irritate sensitive or allergy-prone skin.
Comparative Analysis
Positioned as a masculine, daily-use shower gel, Apollo leverages Axe's signature scent and a dermatologist-tested formulation to differentiate itself from generic men's body washes.
Ingredients
Aqua, Sodium Laureth Sulfate, Sodium Chloride, Parfum, Glycerin, PPG-12, Cocamide Mea, Citric Acid, Sodium Benzoate, Butylphenyl Methylpropional, Citronellol, Coumarin, Limonene, Linalool, Ci 19140, Ci 42090.
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Frequently Asked Questions
Everything you need to know about Apollo.
