
Product Insights
The Max & More Lipstick, sold at Action stores in France and produced in China, is a cruelty-free liquid lipstick packaged in a plastic tube with a cardboard label. Its formula blends moisturizing agents such as ethylhexyl palmitate, squalane, aloe leaf extract and vitamin E together with traditional waxes like beeswax, while also incorporating mineral oils (paraffinum liquidum) and a fragrance component that may cause irritation for very sensitive users. The product finishes with a high pigment load from synthetic colorants (CI 77491, CI 77492, CI 77891, etc.), delivering intense color but also containing non-vegan ingredients and preservatives such as phenoxyethanol, which some consumers may wish to avoid.
Comparative Analysis
Positioned as an affordable, cruelty-free lipstick from Max & More, it differentiates itself with hydrating squalane and vitamin E while relying on synthetic pigments and fragrance, targeting budget-focused shoppers who want bold color and a smooth feel.
Ingredients
Ethylhexyl palmitate, Squalane, Cera Alba (Beeswax), Ceresin, Paraffinum Liquidum, Aloe Barbadensis Leaf, Isopropyl Myrustate, Tocopheryl Acetate (Vitamin E), Phenoxyethanol, perfume. May contain [+/-]: CI 77491, CI 77492, CI 77891, CI 77019, CI 15850, CI 45410, CI 19140, CI 42090.
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Frequently Asked Questions
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